In the midst of this sophisticated information age, business people are required to use social media in developing their businesses. It cannot be denied that the internet has changed information technology, as well as in the business world. It is no longer the era of mouth-to-mouth promotion or brochures, everything is online.
Especially if your market is more aimed at young people, of course you have to know how to approach it according to their characteristics. Therefore, most online businesses use social media as their media.
Social media (social media) is a channel or means of social intercourse online in cyberspace (internet). It is true that nowadays there are a lot of social media circulating, considering that there are also quite a lot of people. The way they do business is also different. Social media has changed the way people communicate and allows networks to grow between friends, family, and even business partners.
Seeing the nature of being able to convey messages to many people quickly and freely, social media is also now often used as a medium for marketing e-commerce businesses. Therefore, I invite you to use social media in the following exact way:
1. Choose the appropriate platform
After running a business, start looking at what social media fits your business needs. For example, you can choose Facebook as its platform if your market is large enough. Why?
Facebook has more than one billion active users, of which more than half use smartphones. But you have to look back at the target customers before choosing Facebook as the social media of choice for your business. Is your customer’s age target in accordance with the majority of Facebook users? If so, then you can use Facebook as a way to grow your e-commerce business.
Another example is if you need media with live streaming and the majority use images, then you can choose Instagram as a platform.
2. Take advantage of SEO
Have you ever searched accordingly using a search site like Google? Usually internet users will immediately open sites on the first page. Especially if the title is in accordance with what is sought. Therefore, it is important to be able to bring up your site on the first page.
How can a website appear on the first page? All of this depends on Search Engine Optimization (SEO). With correct SEO strategy, as how Scottsdale SEO LinkHelper do, your business will easily appear on the start page of search sites.
3. Share Unique Content
The more interesting the contents, the customers will be more interested in reading it. So you need to create interesting content to attract customers’ attention, even to make them share the content.
Always make your social media pages interesting with a variety of posts, and don’t merely promote products or services. Also create unique content or stories that might still have something to do with the product or service offered.
4. Target the ad well
Another benefit of social media is a robust advertising platform. Although you may not be able to post regularly and consistently, it is still advisable to target your ads well to maximize the use of your advertising funds. You can target ads based on location, demographic, age, gender, customer interest, customer behavior, and etc. For example, by retetting pixels, a very influential tool because it can follow your social media usage behavior