Now content marketing is very important to support your online business. Say you have a strong message about your online business product. Your goal is to convey the message to the right person. The effort to make this work is to use content marketing.
Content marketing is a technique in creating and distributing relevant, valuable and consistent content to get the right audience.
In addition, SEO (search engine optimization) also has an important role.
SEO is a process or effort to increase the visibility of a website or a web page in an organic search.When used properly, content marketing and SEO strategies are two things that can be a determinant of website success and online business.
The Importance of Content Marketing
At present, there are still many marketers still confused between content created with its ability to appear on the first page of search engines. Those who are experts in LinkHelpers Scottsdale SEO usually take an approach based on the data they get for their content marketing strategies. However, they sometimes fail to take into account other important factors such as the message you want to convey, the writing format that is comfortable to read, and others.
Conversely, content marketers usually do not pay attention to SEO in creating content. They focus on the content itself, without paying much attention to optimization techniques or doing research before creating content.
If you take the right content marketing approach, your content must be based on data about trends and topics that attract the attention of your target audience. Content distribution must also be done on several channels, including organic search (google) and social media.
Marketers who use content marketing without a background in organic search may not understand what content needs to compete in search engines.
Utilizing Organic Search for Content Marketing
Organic search can be one of the most complicated channels to understand and competition in it is very tight.
If your online brand or business is ready to enter the organic search channel for your content marketing, there are three tips that you can follow:
- A content management system that supports your company’s marketing needs.
- A content optimization plan using data or research material.
- Know your goals when making a content marketing plan. Does it increase traffic or brand awareness (brand awareness)
In essence, content marketing and SEO are very related to each other. 2 This must be continuous if you want to make your online business generate sales conversions