SEO has always been a major topic within the Internet of Things. In fact, it has been covered from a User Experience point of view, from a Content one, from a PR perspective and, lately, from a technical one. Optimising a website’s backend is extremely complex and to do it with a focus on Google’s algorithm (and, also, other search engines) is definitely quite the task. Let’s analyse which parameters will be hit by technical SEO in the next couple of years.
CSS: Is It Important?
It can’t be a front-end analysis if it doesn’t consider the CSS part of your site which is, indeed, as important as the JS one. A phenomenon like white spacing and overused sprites fro image-running could impact your UX, your speed and therefore, your rankings. In fact, Googlebot is actively looking after the speed of your site, because it considers it one of the biggest elements within the UX sphere. As stated by many app developers, in fact, there’s an active study based on Lighthouse’s (Google’s mobile testing tool) before running any form of beta testing.
With all these elements taken into consideration, we can safely say that front-end development is definitely one of the core element within the SEO industry and it’s extremely likely to grow in the next couple of years.